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26 November 2025


Trends


Alone, as a couple, straight or gay? The toy, the great taboo-breaker



Enough with the clichés: these toys are becoming pleasure allies for everyone — straight or gay — whether you are on your own or with a partner. 


Discover with ONY how these intimate accessories are transforming male sexuality, well beyond preconceived ideas!

A man holding a toy

Key takeaways:


  • A clear and undeniable democratisation: the use of sex toys has increased sevenfold in 25 years in France.
  • End of the clichés: toys are not "consolation prizes" and are not reserved for gay men, singles, or men who are going without.
  • Solo or couple use: 45% of men have already tried them as a couple, compared to just 19% solo. Adult toys help you get to know your body better and spice up your intimate life, alone or together.
Exa One placed on a table

The sex toy: the preserve of the excluded?


Another cliché hits the world of the sex toy hard: the idea that it is a consolation prize reserved for the "left behind" — those in a state of sexual deprivation. A completely outdated view that deserves to be challenged!


Who really uses sex toys?


The figures speak for themselves: 45% of men have already tried them as a couple, compared to just 19% solo [1]. Surprising, isn't it — that puts paid to a few myths! Whether you are happily single, in a long-term relationship, straight or gay, these sex toys have just one goal: to enrich your range of sensations and spice up your intimate life. Adult toys do not replace anything — they simply add an extra dimension to your fulfilment!


From taboo to trend: sex toys break free


Gone are the days when these pleasure accessories languished hidden at the back of a wardrobe! According to the study cited by La Dépêche, the use of sex toys has increased sevenfold in 25 years...


This new generation owns its desires and turns what was once taboo into a genuine lifestyle trend. People are taking the plunge — alone or together — with ever-growing enthusiasm. This shift in attitudes paves the way for a more uninhibited sexuality.

A couple

Straight vs gay sex toy: enough with the clichés, let pleasure be for everyone!


Let's stop putting pleasures in boxes. It is time to dismantle the persistent myths around sex toys and embrace a more open vision of male pleasure.


Straight men increasingly turning to male sex toys


While gay men were the pioneers in using toys, straight men are now catching up. Gone are the days when these sex accessories (masturbator, p-spot massager...) were categorised by orientation! Today, a growing number of straight men are embracing these intimate toys to enrich their intimate lives.


The figures speak for themselves: 45% of heterosexual men have "already used a sex toy in their lifetime" according to an IFOP study [1]. Male sex toys no longer know any boundaries and are becoming genuine tools of fulfilment for everyone.

P-spot stimulation: a subject that still carries its share of prejudice


Prostate pleasure (often made accessible thanks to a P-spot massager) remains a subject surrounded by many prejudices. The misconception that anal practice is exclusively reserved for gay men dies hard. Yet pleasure linked to the prostate is universal — full stop.

52% of men say they have already had an experience of anal penetration.

Huffpost cites an IFOP study [2] indicating that a majority of men — 52% — report having been anally penetrated at some point in their lives. And 40% experienced this with a finger.


These figures show that these mental barriers have ultimately been overcome. Exploring your P-spot with a prostate massager can offer intense sensations and deep orgasms, available to all men, without distinction.

A group of

FAQ: frequently asked questions about male sex toys

Why are certain sex toys associated with homosexual practices?

This association stems from deep-rooted clichés and completely outdated cultural views. For years, certain sex accessories, especially those designed for anal or prostate stimulation, were labelled as "for gay men only". A very biased view!


Yet anal and prostate pleasure is accessible to all men, regardless of sexual orientation.


Thankfully, attitudes are evolving. The growing popularity of male sex toys is knocking down these stereotypes one by one. Sex toys for everyone — the time is now!

Is P-spot stimulation a dirty practice?

Absolutely not! That idea belongs in the museum of outdated taboos. The P-spot or prostate is an incredibly sensitive erogenous zone that can deliver extraordinary sensations and intensely powerful orgasms.


Stimulating your prostate with a dedicated sex toy such as the Explo d'ONY is simply about discovering a lesser-known side of your body. It is healthy, natural, and entirely legitimate.

Can you use a sex toy alone and as a couple?

Absolutely! Sex toys are not crutches for frustrated singles — they are pleasure amplifiers, whether alone or shared. That is precisely the art of the toy: it adapts to every moment of desire.


On your own, they become your partners in personal discovery. You learn to know your body better, to map your pleasure zones without any external pressure.


As a couple, these playful accessories spice up your intimate life.

What percentage of women use a sex toy? And men?

Toys are going mainstream at lightning speed, reaching far more people than you might imagine! On the male side, the figures speak for themselves: 47% of French women and 49% of French men have already used a sex toy in their lifetime [1].

How to choose your first sex toy?

Choosing your first sex toy is like an exciting adventure into the unknown! Start by defining what you are looking for. Find out about the different types of adult toys available on the market. Opt for those made from safe, easy-to-clean materials.


For a first purchase, it is better to choose a simple and affordable model, then adjust according to your preferences. Finally, check reviews from other users to guide you and feel more confident in your choice.

ONY Favikon logo

The editorial team

An opinion, a reaction, or something to share? Contact us!

[1] IFOP study from 2017 for dorcelstore.com. The survey was conducted with a representative sample of 2,012 people, representative of the metropolitan population aged 18 to 69.


[2] Ifop study for LELO conducted via a self-administered online questionnaire from 25 to 27 August 2025 with a sample of 2,000 people, including 959 men and 1,041 women, representative of the French population aged 18 and over.


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